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Store and/or access information on a device
Use limited data to select advertising
Create profiles for personalised advertising
Use profiles to select personalised advertising
Create profiles to personalise content
Use profiles to select personalised content
Measure advertising performance
Measure content performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services
Use limited data to select content
Purposes
11Store and/or access information on a device
Use limited data to select advertising
Create profiles for personalised advertising
Use profiles to select personalised advertising
Create profiles to personalise content
Use profiles to select personalised content
Measure advertising performance
Measure content performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services
Use limited data to select content
Special Purposes
3Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content
Save and communicate privacy choices
Features
3Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically
Special Features
2Use precise geolocation data
Actively scan device characteristics for identification
Vendors
1860